Analysis of a film promotion website

Analysis of film promotion website

I had a look at Monsters University’s webpage that is promoting the film which will be released the 12^th July. It is made to look like a real university website showing the recent events of the university, showing their success, and also when to apply to the university.

The webpages stick to all the colours generally associated with Monsters Inc. and Monsters University.

The way the website promotes the film is by selling memorabilia with the monsters university logo on, this can also be associated with the fact that some of the memorabilia is focused on actual university clothing like the grey hooded jumper with the logo on.

The website also introduces the viewer to some of the characters featured in the film. This is to familurise the audience to them as some of the charecters will not of been in the first monsters inc film. I think the use of extra information on the the teachers from the university is good as it shows what they ‘profecionalise’ in.

I think that although the film is aimed at a young audience the website promoting it is quite complex for a child to use. Therefore it will be viewed by children acompanied by an adult therefore that is why there is a store which they can purchase memorabillia for their child.